{"id":15741,"date":"2023-10-26T12:16:06","date_gmt":"2023-10-26T18:16:06","guid":{"rendered":"https:\/\/intecap.edu.gt\/formacionadistancia\/?page_id=15741"},"modified":"2023-10-26T12:16:06","modified_gmt":"2023-10-26T18:16:06","slug":"psicologiaaplicada","status":"publish","type":"page","link":"https:\/\/intecap.edu.gt\/fad\/comercioservicios\/psicologiaaplicada\/","title":{"rendered":"Psicolog\u00eda aplicada al comportamiento del consumidor"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.2″ module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” fb_built=”1″ global_colors_info=”{}” _i=”0″ _address=”0″][et_pb_row _builder_version=”4.22.2″ width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”4.22.2″ global_colors_info=”{}” _i=”0″ _address=”0.0.0″][et_pb_post_title meta=”off” _builder_version=”3.27.3″ title_font_size=”40px” width=”86%” module_alignment=”center” custom_margin=”60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” _i=”0″ _address=”0.0.0.0″][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”1″ _address=”0.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”0.1.0″][et_pb_text _builder_version=”3.27.3″ hover_enabled=”0″ _i=”0″ _address=”0.1.0.0″]<\/p>\n

En este curso adquirir\u00e1s las habilidades y destrezas necesarias para identificar las estrategias que se deben utilizar para conocer el comportamiento del consumidor.
<\/strong><\/h3>\n

<\/strong><\/h4>\n

<\/strong><\/h4>\n

\u00bfQU\u00c9 APRENDER\u00c1S?<\/strong><\/h4>\n

Este curso te permitir\u00e1 identificar las necesidades de los consumidores que motivan al consumidor a realizar una compra.<\/h4>\n

<\/h4>\n

REQUISITOS<\/strong><\/h4>\n

Edad de ingreso: 16 a\u00f1os en adelante.
Escolaridad: Tercero b\u00e1sico
Experiencia: No indispensable.<\/h4>\n

<\/h4>\n

CONTENIDO:<\/strong><\/h4>\n

<\/strong>\u2022 Psicolog\u00eda del consumidor
\u2022 Variables ambientales externas que indicen en la conducta
\u2022 Determinantes individuales de la conducta
\u2022 Percepci\u00f3n del consumidor ante un producto o servicio
\u2022 La percepci\u00f3n
\u2022 Din\u00e1mica sensorial de la percepci\u00f3n
\u2022 El neuromarketing
\u2022 El proceso de aprendizaje del consumidor y su experiencia<\/h4>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Call to Action” _builder_version=”4.22.2″ background_enable_color=”off” custom_padding=”0px||0px||true|false” background_last_edited=”on|desktop” use_background_color_gradient_tablet=”off” locked=”off” collapsed=”on” fb_built=”1″ global_colors_info=”{%22gcid-a9d8e14e-2f78-408a-a83c-506939196b52%22:%91%22background_color%22,%22background_color_gradient_stops%22%93,%22gcid-18a7d06a-1ed9-4e8b-bef0-ea365f6c384a%22:%91%22background_color_gradient_stops%22%93}” _i=”1″ _address=”1″][et_pb_row _builder_version=”3.27.3″ custom_padding=”||6px|||” _i=”0″ _address=”1.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”1.0.0″][et_pb_text _builder_version=”3.27.3″ header_2_font=”|700|||||||” header_2_text_align=”center” _i=”0″ _address=”1.0.0.0″]<\/p>\n

Estos cursos tambi\u00e9n te pueden interesar<\/h2>\n

[\/et_pb_text][et_pb_divider _builder_version=”3.27.3″ _i=”1″ _address=”1.0.0.1″][\/et_pb_divider][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”3.27.3″ background_enable_color=”off” custom_padding=”21px|||||” fb_built=”1″ _i=”2″ _address=”2″][et_pb_row _builder_version=”3.27.3″ custom_padding=”10px|||||” _i=”0″ _address=”2.0″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”2.0.0″][et_pb_code _builder_version=”3.27.3″ text_orientation=”center” _i=”0″ _address=”2.0.0.0″]

\"\"<\/a>\n

Entrepeneurship and Small Business – ESB<\/a><\/h4><\/div><\/div>\n
\"\"<\/a>\n

Gesti\u00f3n de Mercadeo de Empresas de Servicios<\/a><\/h4><\/div><\/div>\n
\"\"<\/a>\n

Habilidades del Vendedor Exitoso<\/a><\/h4><\/div><\/div>\n
\"\"<\/a>\n

Marketing Digital para Peque\u00f1a Empresa<\/a><\/h4><\/div><\/div>\n
\"\"<\/a>\n

Principios en la Administraci\u00f3n de Medicamentos<\/a><\/h4><\/div><\/div>\n
\"\"<\/a>\n

Psicolog\u00eda aplicada al comportamiento del consumidor<\/a><\/h4><\/div><\/div>\n
\"\"<\/a>\n

Servicio al Cliente<\/a><\/h4><\/div><\/div><\/div><\/div><\/div>[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Footer” _builder_version=”4.22.2″ background_color=”#000d2d” use_background_color_gradient=”on” background_color_gradient_overlays_image=”on” background_image=”https:\/\/intecap.edu.gt\/formacionadistancia\/wp-content\/uploads\/2023\/04\/fondo3-1.jpg” parallax=”on” saved_tabs=”all” collapsed=”on” fb_built=”1″ background_color_gradient_stops=”rgba(0,0,0,0.55) 31%|#020b28 100%” global_colors_info=”{}” _i=”3″ _address=”3″][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.22.2″ width=”100%” max_width=”1391px” global_colors_info=”{}” _i=”0″ _address=”3.0″][et_pb_column type=”1_2″ _builder_version=”4.19.1″ global_colors_info=”{}” _i=”0″ _address=”3.0.0″][et_pb_image src=”https:\/\/intecap.edu.gt\/formacionadistancia\/wp-content\/uploads\/2023\/09\/FAD-version2.png” title_text=”FAD—version2″ _builder_version=”4.22.2″ max_height=”64px” global_colors_info=”{}” _i=”0″ _address=”3.0.0.0″][\/et_pb_image][et_pb_text _builder_version=”4.22.2″ header_3_text_color=”#FFFFFF” header_3_font_size=”21px” custom_margin=”||0px||false|false” _module_preset=”2ea7e70a-e7d1-4cd8-9e99-2b089760a3f2″ global_colors_info=”{}” _i=”1″ _address=”3.0.0.1″]<\/p>\n

FORMACI\u00d3N A DISTANCIA<\/h3>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_6_font_size=”13px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}” _i=”2″ _address=”3.0.0.2″]<\/p>\n

Calle Doroteo Guamuch Flores 8-79 zona 5, nivel 5, Guatemala, C.A.<\/h6>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ text_text_color=”#EDF000″ link_text_color=”#FFFFFF” header_5_text_color=”#0C71C3″ custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}” _i=”3″ _address=”3.0.0.3″]<\/p>\n

fad@intecap.edu.gt<\/a><\/h5>\n

[\/et_pb_text][et_pb_text _builder_version=”4.22.2″ text_text_color=”#FFFFFF” link_text_color=”#FFFFFF” header_4_font_size=”16px” custom_margin=”||10px||false|false” locked=”off” global_colors_info=”{}” _i=”4″ _address=”3.0.0.4″]<\/p>\n

(502) 2410-5555
Extensiones:\u00a0 10916, 10917, 10918, 10919, 10920, 10934, 10935 y 10943<\/h4>\n

[\/et_pb_text][et_pb_social_media_follow _builder_version=”4.21.0″ custom_margin=”30px||||false|false” global_colors_info=”{}” _i=”5″ _address=”3.0.0.5″][et_pb_social_media_follow_network social_network=”facebook” _builder_version=”4.19.1″ global_colors_info=”{}” _i=”0″ _address=”3.0.0.5.0″ follow_button=”off” url_new_window=”on”]facebook[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”twitter” _builder_version=”4.19.1″ global_colors_info=”{}” _i=”1″ _address=”3.0.0.5.1″ follow_button=”off” url_new_window=”on”]twitter[\/et_pb_social_media_follow_network][et_pb_social_media_follow_network social_network=”instagram” _builder_version=”4.19.1″ global_colors_info=”{}” _i=”2″ _address=”3.0.0.5.2″ follow_button=”off” url_new_window=”on”]instagram[\/et_pb_social_media_follow_network][\/et_pb_social_media_follow][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.19.1″ global_colors_info=”{}” _i=”1″ _address=”3.0.1″][et_pb_video src=”https:\/\/youtu.be\/0DkJmWYZgDY” _builder_version=”4.22.2″ global_colors_info=”{}” _i=”0″ _address=”3.0.1.0″][\/et_pb_video][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.22.2″ module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||0px||false|false” fb_built=”1″ global_colors_info=”{}” _i=”0″ _address=”0″][et_pb_row _builder_version=”4.22.2″ width=”100%” module_alignment=”center” custom_margin=”0px||0px||false|false” custom_padding=”0px||||false|false” global_colors_info=”{}” _i=”0″ _address=”0.0″][et_pb_column type=”4_4″ _builder_version=”4.22.2″ global_colors_info=”{}” _i=”0″ _address=”0.0.0″][et_pb_post_title meta=”off” _builder_version=”3.27.3″ title_font_size=”40px” width=”86%” module_alignment=”center” custom_margin=”60px||||false|false” custom_margin_last_edited=”on|phone” custom_padding=”||||false|false” _i=”0″ _address=”0.0.0.0″][\/et_pb_post_title][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”3.27.3″ _i=”1″ _address=”0.1″][et_pb_column type=”4_4″ _builder_version=”3.27.3″ _i=”0″ _address=”0.1.0″][et_pb_text _builder_version=”3.27.3″ hover_enabled=”0″ _i=”0″ _address=”0.1.0.0″] En este curso adquirir\u00e1s las habilidades y destrezas necesarias para identificar […]<\/p>\n","protected":false},"author":1,"featured_media":15742,"parent":15638,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-15741","page","type-page","status-publish","has-post-thumbnail","hentry"],"_links":{"self":[{"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/pages\/15741","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/comments?post=15741"}],"version-history":[{"count":4,"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/pages\/15741\/revisions"}],"predecessor-version":[{"id":15747,"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/pages\/15741\/revisions\/15747"}],"up":[{"embeddable":true,"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/pages\/15638"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/media\/15742"}],"wp:attachment":[{"href":"https:\/\/intecap.edu.gt\/fad\/wp-json\/wp\/v2\/media?parent=15741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}